Melbourne // Austin // San Francisco // London
Hi there, If we haven’t already met, my name is Vesta and I’m a digital strategist and copywriter for Avion Communications. Go on, take a moment to procrastinate and stalk – or connect with – me on LinkedIn. I joined the Avion team two months ago and was pleasantly surprised to find myself working with … Continued
Hey there, Happy New Year! Can you believe we’ve (finally) said ‘see ya’ to 2020 and ‘hello’ to 2021? Although the COVID-19 madness isn’t over just yet, it forever changed how we connect with ourselves and the world around us. What makes people tick is now worlds away from what it was a year ago. … Continued
In 2020, we were all tested in varying ways. In the face of these largely unprecedented times, effective leadership has rarely been more important. Regardless of your industry, being able to actively demonstrate your expertise and intrinsic value to your audience is more crucial than ever before. Audiences are on the look-out for innovative solutions … Continued
Christmas campaigns are usually an opportunity for over-the-top sappy messaging, and blow-out budgets. However, in 2020 brands had to rethink how they spread the festive love for a COVID-19 Christmas. According to a poll by Truman films, 63% of consumers surveyed thought brands shouldn’t have spent lavish money on Christmas campaigns for 2020. That’s why … Continued
Hi there, Wow. What a rollercoaster of 2020. Melbourne > Austin > London > Melbourne. I moved to the US at the start of this year to launch Avion’s first international office. It was thrilling, but then COVID happened. My partner’s father was also diagnosed with cancer, so James and I decided to relocate to … Continued
An oversaturation of media, technology and platforms have made it harder than ever for businesses to reach, resonate with and drive audiences to take action. Experiential marketing is an out-of-the-box way to engage customers in real-life experiences that are memorable and boost positive brand associations. Read on to find out how to do it and … Continued
Hi there, COVID-19 has transformed where we work and for most, the way we work. Zoom meetings have replaced face-to-face gatherings and Slack messaging has filled the void of watercooler chats. And working remotely has had some big upsides. However, it has also meant longer days and less in-person interaction. Which is something even the … Continued
Being empathetic makes it easier to understand the challenges, fears, anxieties, or worries that others might be experiencing. Done in the right way, empathy marketing and communications can tap into what your readers might be experiencing. Honing your ability to walk in your clients’ shoes has many benefits, including building trust with your brand and … Continued
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